Do you remember that khaki purse with chocolate ‘C’ on it? What an iconic Coach. The fashion house, under the creative mind of English designer Stuart Vevers has expanded its horizon beyond that classical look and adapted its identity to suit many fashion segments. For the highly anticipated Spring/Summer 2017, the brand whose headquarter overlooks New York City’s skyline is ready to take you to fashion roller coaster — from red biker jacket with black flora strokes all over to oversized fur dinosaur keychain to black and white trench coat with metal bottle caps on it — a list of fashion sweethearts that you have not quite seen before. This season Coach is serious about unanticipated details and applying advanced art to fashion.
Though the brand has come a long way in terms of design, one thing has not changed: the quality of their fabrics and leather. When you imagine Coach, you think of smooth genuine leather that withstands everything. That image still holds true in their Spring/Summer 2017 collections. The leather was far away from the word ‘flappy’; they were buff but polished, soft but durable. The cotton of the printed shirt is something that you can comfortably sleep in and confidently walk out with. The collections were the fulfillment of every fashion fantasy and the reality of style comfort dream.